Card Linked Offers: The Key to Unlocking Retailer Benefits
As a retailer, you’re always on the lookout for ways to attract and retain customers while increasing revenue. One way to do this is through card linked offers. In this blog post, we’ll explore what card linked offers are, how they work, and the benefits they can provide for retailers.
What are card linked offers?
Card linked offers are promotions that are tied to a customer’s credit or debit card. When a customer makes a purchase using their card, the offer is automatically applied. Unlike traditional coupons or promo codes, card linked offers don’t require any additional action from the customer. This makes them a convenient way for retailers to provide discounts and other incentives to customers.
How do card linked offers work?
Card linked offers are made possible through partnerships between retailers, financial institutions, and technology providers. When a customer signs up for a card linked offer, they provide their credit or debit card information. The technology provider then tracks the customer’s purchases and applies any eligible offers to their account.
Retailers can set the terms of their card linked offers, such as the discount percentage, minimum purchase amount, and expiration date. They can also target specific customer segments, such as new customers or loyal customers, to ensure the offers are reaching the right audience.
What are the benefits for retailers?
1 - Increased foot traffic
Card linked offers can be a powerful tool for driving foot traffic to your store. By offering discounts and other incentives, you can entice customers to visit your store who may not have otherwise. Once they’re in your store, you can use other marketing tactics to encourage them to make additional purchases.
2 - Increased sales
In addition to driving foot traffic, card linked offers can also increase sales. Customers are more likely to make a purchase when they know they’re getting a discount or other incentive. This can lead to larger purchases or more frequent visits, both of which can help increase your overall revenue.
3 - Better customer data
When customers sign up for card linked offers, they provide their credit or debit card information. This information can be used to better understand your customers’ behavior, such as their purchasing habits and preferences. This can help you make more informed decisions about your marketing and promotional strategies.
4 - Increased loyalty
Card linked offers can also help increase customer loyalty. By offering discounts and other incentives, you’re showing your customers that you value their business. This can lead to repeat visits and word-of-mouth referrals, both of which can help you build a loyal customer base.
5 - Cost-effective marketing
Compared to other marketing tactics, such as direct mail or print ads, card linked offers can be a more cost-effective way to reach customers. Because the offers are tied to a customer’s credit or debit card, there’s no need to print coupons or promo codes. This can save you money on printing and distribution costs.
In conclusion, card linked offers are a valuable tool for retailers looking to attract and retain customers while increasing revenue. By offering discounts and other incentives, you can increase foot traffic, sales, and customer loyalty, all while collecting valuable customer data. If you’re not already using card linked offers, now is the time to start.
If you're interested in learning more about how card linked offers can benefit your business, be sure to check out our deep links below:
How Card-Linked Offers Can Boost Customer Loyalty: https://www.forbes.com/sites/forbestechcouncil/2021/03/29/how-card-linked-offers-can-boost-customer-loyalty/?sh=2b2f3d3e3db3
How Card-Linked Loyalty Programs Benefit Retailers: https://www.paymentsjournal.com/how-card-linked-loyalty-programs-benefit-retailers/
Best Card-Linked Rewards Programs in 2022: https://www.nerdwallet.com/article/credit-cards/best-card-linked-rewards-programs