The One Stop Shop For Loyalty

Who We Are

We work with the UK’s top Loyalty Programs – through our network, retailers can reach millions of customers in a matter of days. Connecting local and national retailers with customers to drive incrementality and consumer spend.

Our Vision

At The Reward Collection, our mission is to leverage our 30 years of experience to help businesses hit 3 main goals – attract, reward and retain customers. As a centralised loyalty network, we increase traffic, engagement and spend in a simple, risk-free way that benefits retailers, loyalty programs and consumers alike. We work with over 750 local and national merchants. Supporting independent businesses is at the heart of everything we do and we are proud to say we are now the UK’s no.1 loyalty hub for local businesses.

Why Now?

Card Linking

Card-linked offers are now the 2nd most preferred marketing channel.

Open Banking

24.7 million people worldwide used Open Banking services last year.


Consumers are 3x more likely to return when they earn rewards.


There are 200 million cashback transactions in the UK every year.


Rewards and incentives have proven to boost customer spend by an average of 30%.


82% of shoppers prioritise promotions or cashback when choosing where to shop.


79% of customers look for deals in loyalty programs before buying an item.


Over 21% of merchants use card-linking to drive loyalty and growth.

Our Team

Over 30 years industry experience

Tom Sumner

Founder & Chief
Executive Officer

Alan Smith

Chief Operating

Sina Saidinayer


Adam Green


Marco Faccini

Sales Director

James Bannerman

National Business Development Manager

Jake Boswell

National Business Development

Rebecca Kenyon

National Business Development

Beth Smalley

Account Manager

Rachael Wallace

Business Administrator

Connect to the UK’s best loved reward platforms and access over 3 million customers


Phone: 0161-505-2620

Address: Ivy Mill Business Centre, Crown Street, Failsworth, Manchester, M35 9BG Company number: 12928132

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