About Us

Who we are

We work with global Loyalty Programs – through our network, retailers can reach millions of customers in a matter of days. Connecting national and global retailers with customers to drive incrementality and consumer spend.

Our Mission

At The Reward Collection, our mission is to leverage our 30 years of experience to help businesses hit 3 main goals – attract, reward and retain customers. As a centralised loyalty network, we increase traffic, engagement and spend in a simple, risk-free way that benefits retailers, loyalty programs and consumers alike. We work with over 750 local and national merchants. Supporting independent businesses is at the heart of everything we do and we are proud to say we are now the UK’s no.1 loyalty hub for local businesses.

Why Now?

Card Linking

Card-linked offers are now the 2nd most preferred marketing channel.

Open Banking

24.7 million people worldwide used Open Banking services last year.


Consumers are 3x more likely to return when they earn rewards.


There are 200 million cashback transactions in the UK every year.


Rewards and incentives have proven to boost customer spend by an average of 30%.


82% of shoppers prioritise promotions or cashback when choosing where to shop.


79% of customers look for deals in loyalty programs before buying an item.


Over 21% of merchants use card-linking to drive loyalty and growth.

Our Team

Tom Sumner

Founder & Chief Executive Officer

Alan Smith

Company Secretary

Bish Smeir

Non-Executive Director

Adam Green

Chief Operations Officer

Marco Faccini

Chief Revenue Officer

James Bannerman

Head of Global Sales

Ryan Raja

Global Business Development Manager

Edyta Krawczynska

National Business Development Manager

Abdulrahman Agidun

National Business Development Manager

Daniel Chaplin

Global Business Development Manager

Jordan Osbaldeston

Business Administrator

Duncan Smith

Non-Executive Director

Rebecca Kenyon

National Business Development Manager

Shaun Lee

Global Business Development Manager

Jake Hassall

Head of Finance

Sam Ali

Global Business Development Manager

Tayla Morelis

Account Manager

Beth Smalley

Partnerships Manager

Rachael Wallace

Finance Administrator

Lucy Cox

UK Sales Lead

Nikhil Khandelwal

Head of Growth

Shamas Khan

Global Business Development Manager

Connect to the world’s best loved reward platforms and access over 250 million customers.

Get in contact with us today.

About us

We connect retailers and reward partners through our one stop shop, servicing all loyalty needs.

Contact Info
A: Ivy Mill Business Centre, Crown Street, Failsworth, Manchester, M35 9BG.

P: 0161-505-2620
[email protected]
Company number: 12928132